I just watched a commercial on CNN where a guy in the advertisement talked about a wrist watch. What I find funny about this kind of ads is the fact that they never mention the word watch in the ad. They always refer to it as a “time piece”.
So, what exactly is a time piece?
I think they have found that it is more likely that they trigger the feeling of luxury if they call their expensive watches for time pieces instead of the less fancy word watch. Simple as that.
Does it work trying to lure the viewer into thinking in a certain way? Of course it does. Unfortunately.
We all love being seduced. Brands like Rolex, Seiko and others all try to convince us that they are not offering us a watch – but a time piece. Who doesntt want to wear a time piece?
What is you opinion? Are you letting the advertisers lure you into believing in their ads?
