Archive for category Marketing

The essensials on getting traffic (and money) blogging

I just came over the best video blog explaining how to get traffic and thereby money or whatever your goal is that I have ever seen.

Look at the video closely. Gary Vaynerchuk gives it all away here. THIS is how to make your blog or website a huge success.

Enjoy.

It takes 2 cents to GROW a wine show is the title of the show.

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Diving into the social networks

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Okay. As those who knows me well knows, I’m a guy that gets easily bored. Working with our clints regarding getting them to the top of the search engines for their desired keywords is fine and dandy, but mostly this kind of work is more or less routines – and it’s rather technical. What I have missed in all that is the people-side of things. 

Image representing Pownce as depicted in Crunc...

Image via CrunchBase

So – a while back (a few months) I started playing with Twitter, and later stumbled by Jaiku (now owned by Google). Another service I just started testing out is Pownce. 

The whole point with these social networks is to use them as a simple and quick way to keep your contacts posted about what you are doing, blog posts and ask about their opinions. They are also called mini-blogs because usually they have a limit of 140 letters for each posting. So, in many ways they can be compared to sending a SMS. 

Image representing Jaiku as depicted in CrunchBase

Image via CrunchBase

I actually like a lot the fact that I only have 140 chars available. It means I have to be to the point right away since it’s so limited what I can actually write there. 

By the way – you will soon enough find it hard to make a descision on what network to consentrate on – so you might want to check out a little piece of software that let’s you post to most of the social networking sites at once. It’s called Posty and is a little AdobeAir application that runs quite smoothly. 

When I have some more experience with all this social network thingie, I’ll make a post about my experiences with it, and how I think it might fit into the marketing mix. So far I like it though.

Blog Lovin

Follow my blog with bloglovin´ is a new blog claiming service from Sweden. I am currently testing it to see what kind of potential it has for marketing.

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Two very interesting domains snapped

A typical Search Engine Results Page (SERP)Image via Wikipedia

One of Devenia’s main markets is the norwegian market. It was really a chock to me to discover that the equilents in norwegian to search engine optimisation .org and .info had net been registered by any of our competitors.

So – naturally I registered both of them right away.

They are søkemotoroptimalisering.org and søkemotoroptimalisering.info

The .info domain will be used as a sales site for Devenia, but the .org domain I am still not sure about. It could lay the grounds for a seo-related forum or something similar.

Any ideas?

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Devenia: markets we work with

I have just registered the rest of the domains we need to continue to grow in the markets we focus on. We are currently working with Norge (Norway), Polska (Poland), USA, UK and EU. The sites are finished in various degrees, but we are working on them as time permits.

We will also launch our sites in danish and swedish, but the focus are on finishing the sites we currently have running first.

Time piece vs. watch

I just watched a commercial on CNN where a guy in the advertisement talked about a wrist watch. What I find funny about this kind of ads is the fact that they never mention the word watch in the ad. They always refer to it as a “time piece”.

So, what exactly is a time piece?

I think they have found that it is more likely that they trigger the feeling of luxury if they call their expensive watches for time pieces instead of the less fancy word watch. Simple as that.

Does it work trying to lure the viewer into thinking in a certain way? Of course it does. Unfortunately.

We all love being seduced. Brands like Rolex, Seiko and others all try to convince us that they are not offering us a watch – but a time piece. Who doesntt want to wear a time piece?

What is you opinion? Are you letting the advertisers lure you into believing in their ads?

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