Marketing

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One of Devenia’s main markets is the norwegian market. It was really a chock to me to discover that the equilents in norwegian to search engine optimisation .org and .info had net been registered by any of our competitors.

So - naturally I registered both of them right away.

They are søkemotoroptimalisering.org and søkemotoroptimalisering.info

The .info domain will be used as a sales site for Devenia, but the .org domain I am still not sure about. It could lay the grounds for a seo-related forum or something similar.

Any ideas?

I have just registered the rest of the domains we need to continue to grow in the markets we focus on. We are currently working with Norge (Norway), Polska (Poland), USA, UK and EU. The sites are finished in various degrees, but we are working on them as time permits.

We will also launch our sites in danish and swedish, but the focus are on finishing the sites we currently have running first.

I just watched a commercial on CNN where a guy in the advertisement talked about a wrist watch. What I find funny about this kind of ads is the fact that they never mention the word watch in the ad. They always refer to it as a “time piece”.

So, what exactly is a time piece?

I think they have found that it is more likely that they trigger the feeling of luxury if they call their expensive watches for time pieces instead of the less fancy word watch. Simple as that.

Does it work trying to lure the viewer into thinking in a certain way? Of course it does. Unfortunately.

We all love being seduced. Brands like Rolex, Seiko and others all try to convince us that they are not offering us a watch - but a time piece. Who doesntt want to wear a time piece?

What is you opinion? Are you letting the advertisers lure you into believing in their ads?