Handling a balanced Adwords campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Making a intriguing Adwords campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a good Adwords campaign captures the audience’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a Adwords specialist in Glasgow compared to working with this inhouse?Should you employ experts from a Adwords specialist in Glasgow or is it better to use someone in the firm to handle Adwords in the organization?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a Adwords specialist is needed or whether it is better using internal staff at the house at the local branch office in Glasgow.
Use of internal staff in Glasgow to manage projects outsourced to the Adwords specialistOften, people in the Glasgow-department can have broader knowledge of what is going on locally than what you can expect from a Adwords specialist far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Adwords specialist. Below I will highlight some of the things that need to be discussed.
The project you are thinking of setting out to a Adwords specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good Adwords toolsThere are some things you need to be aware of when using a Adwords specialist – whether this is handled by local staff in Glasgow, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Glasgow are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Adwords specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Glasgow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a Adwords specialist or manage the project yourself?Do you need to discuss what a Adwords specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do Adwords for a business in Glasgow?
Yes. My company does. We provide Adwords services targeting any location. Since everything we do is on internet, location does not matter at all to us.