Running a well set up bing search marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the bing search marketing campaign right can sometimes be difficult when you need to come up with ideas to market your company. A well managed bing search marketing campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a bing search marketing team in Italy compared to having the staff working on this inhouse?Should you employ experts from a bing search marketing team in Italy or is it better to use staff in the company to take care of bing search marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a bing search marketing team is needed or whether it is better using internal staff at the house at the local branch office in Italy.
Use of internal staff in Italy to manage projects outsourced to the bing search marketing teamOften, people in the Italy-department can have broader knowledge of what is going on locally than what one would expect from a bing search marketing team far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the bing search marketing team. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a bing search marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good bing search marketing toolsThere are some things you need to be aware of when using a bing search marketing team – whether this is handled by local staff in Italy, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the bing search marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a bing search marketing team or manage the project yourself?Do you need to discuss what a bing search marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a bing search marketing team compared to keeping things in the organization, whether it is about local searches in Italy, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do bing search marketing for a business in Italy?
Yes. My company does. We provide bing search marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.