In need of a blog marketing bureau in China? A few things to consider

Creating a blog marketing campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Getting the blog marketing campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good blog marketing campaign captures the target market’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.

The project you are thinking of setting out to a blog marketing bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a blog marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the blog marketing. The blog marketing bureau knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blog marketing.

Is there any difference when using a blog marketing bureau in China compared to working with this inhouse?

Should you hire experts from a blog marketing bureau in China or can one just as well use staff in the company to handle blog marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a blog marketing bureau can be useful or whether it is better using internal staff in the organization at the local branch office in China.

Use of internal employees in China to manage projects outsourced to the blog marketing bureau

Often, people in the China-office can have broader knowledge of what is going on locally than what you might expect from a blog marketing bureau far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blog marketing bureau. Below I will highlight some of the things that need to be discussed.

Good blog marketing tools

There are some things you need to be aware of when using a blog marketing bureau – whether this is handled by your department in China, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Need help deciding whether to use a blog marketing bureau or manage the project yourself?

Do you need to discuss what a blog marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

Faq

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a blog marketing bureau compared to keeping things in the firm, whether it is about local searches in China, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.