Creating a blog marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the blog marketing campaign right can at times be frustrating when you need to come up with ideas to market your company. A good blog marketing campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a blog marketing bureau in Finland compared to working with this inhouse?Should you hire experts from a blog marketing bureau in Finland or can one just as well use internal resources in the firm to take care of blog marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blog marketing bureau is needed or whether it is better using internal staff in the company at the local branch office in Finland.
Use of your own employees in Finland to manage projects outsourced to the blog marketing bureauOften, people in the Finland-department can have broader knowledge of what is going on locally than what is reasonable to expect from a blog marketing bureau far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blog marketing bureau. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a blog marketing bureau can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good blog marketing toolsThere are some things you need to be aware of when using a blog marketing bureau – whether this is handled by local staff in Finland, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Finland are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Finland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a blog marketing bureau or manage the project yourself?Do you need to discuss what a blog marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blog marketing bureau compared to keeping things in the firm, whether it is about local searches in Finland, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do blog marketing for a business in Finland?
Yes. My company does. We provide blog marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.