Running a well set up blog marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the blog marketing campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed blog marketing campaign captures the reader’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Use of internal employees in Brazil to manage projects outsourced to the blog marketing companyOften, people in the Brazil-department can have broader knowledge of what is going on locally than what you can expect from a blog marketing company far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blog marketing company. Below I will highlight some of the things that need to be thought about.
Is there any difference when using a blog marketing company in Brazil compared to having the staff working on this internally?Should you hire experts from a blog marketing company in Brazil or is it better to use someone in the organization to take care of blog marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blog marketing company is needed or whether it is better using internal staff in the company at the local branch office in Brazil.
The project you are thinking of setting out to a blog marketing company can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good blog marketing toolsThere are some things you need to be aware of when using a blog marketing company – whether this is handled by local staff in Brazil, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Brazil are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Brazil are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a blog marketing company or manage the project yourself?Do you need to discuss what a blog marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blog marketing company compared to keeping things in the organization, whether it is about local searches in Brazil, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do blog marketing for a business in Brazil?
Yes. My company does. We provide blog marketing services targeting any location. Since everything we do is on internet, location does not matter at all.