Handling a balanced blog marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the blog marketing campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a well managed blog marketing campaign captures the reader’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Use of internal employees in Mexico to manage projects outsourced to the blog marketing companyOften, people in the Mexico-department can have broader knowledge of what is going on locally than what you can expect from a blog marketing company far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blog marketing company. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a blog marketing company can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a blog marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the project. The blog marketing company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blog marketing.
Is there any difference when using a blog marketing company in Mexico compared to working with this inhouse?
Good blog marketing toolsThere are some things you need to be aware of when using a blog marketing company – whether this is handled by local staff in Mexico, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Mexico are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mexico are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a blog marketing company or manage the project yourself?Do you need to discuss what a blog marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blog marketing company compared to keeping things at the house, whether it is about local searches in Mexico, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do blog marketing for a business in Mexico?
Yes. My company does. We provide blog marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.