Creating a blog marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the blog marketing campaign right can at times be difficult when you need to come up with ways to market your company. A well managed blog marketing campaign captures the audience’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a blog marketing company can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a blog marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the blog marketing. The blog marketing company knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blog marketing.
Is there any difference when using a blog marketing company in Nigeria compared to working with this internally?Should you hire professionals from a blog marketing company in Nigeria or is it better to use internal resources in the company to take care of blog marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blog marketing company is needed or whether it is better using internal staff at the house at the local branch office in Nigeria.
Use of own employees in Nigeria to manage projects outsourced to the blog marketing company
Good blog marketing toolsThere are some things you need to be aware of when using a blog marketing company – whether this is handled by your department in Nigeria, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Nigeria are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Nigeria are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a blog marketing company or manage the project yourself?Do you need to discuss what a blog marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do blog marketing for a business in Nigeria?
Yes. My company does. We provide blog marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.