Running a balanced blog marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Making a good blog marketing campaign can sometimes be frustrating when you need to come up with ways to market your company. A well managed blog marketing campaign captures the audience’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Use of internal staff in Copenhagen to manage projects outsourced to the blog marketing specialistOften, people in the Copenhagen-department can have broader knowledge of what is going on locally than what is reasonable to expect from a blog marketing specialist far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blog marketing specialist. Below I will highlight some of the things that need to be considered.
Is there any difference when using a blog marketing specialist in Copenhagen compared to working with this inhouse?Should you hire experts from a blog marketing specialist in Copenhagen or can one just as well use someone at the house to take care of blog marketing in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a blog marketing specialist is needed or whether it is better using internal staff in the organization at the local branch office in Copenhagen.
The project you are thinking of setting out to a blog marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources
Good blog marketing toolsThere are some things you need to be aware of when using a blog marketing specialist – whether this is handled by your department in Copenhagen, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blog marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a blog marketing specialist or manage the project yourself?Do you need to discuss what a blog marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blog marketing specialist compared to keeping things in the company, whether it is about local searches in Copenhagen, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do blog marketing for a business in Copenhagen?
Yes. My company does. We provide blog marketing services targeting any location. Since everything we do is on internet, location does not matter at all.