blogging company in Berlin

What can a blogging company in Berlin do for you?



Is there any difference when using a blogging company in Berlin compared to working with this internally? Should you employ specialists from a blogging company in Berlin or is it better to use staff in the organization to handle blogging at the house?

The questions above has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blogging company can be useful or whether it is better using internal staff in the company at the local branch office in Berlin.



Use of your own employees in Berlin to manage projects outsourced to the blogging company

Often, people in the Berlin-department can have broader knowledge of what is going on locally than what one would expect from a blogging company far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging company. Below I will highlight some of the things that need to be thought of.



The project you think of setting out to a blogging company can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a blogging company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources dedicated to handling the project. The blogging company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible and thorough way.

But, I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.

Good blogging tools

There are some things you need to be aware of when using a blogging company – whether this is handled by local staff in Berlin, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a blogging company or manage the project yourself?

If you need to discuss what a blogging company should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a blogging company compared to keeping things at the house, whether it is about local searches in Berlin, or anywhere else.

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