Creating a blogging campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the blogging campaign right is not always easy when you need to come up with ideas to market your company. A good blogging campaign captures the audience’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a blogging company can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a blogging company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The blogging company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.
Use of own staff in Bodø to manage projects outsourced to the blogging companyOften, people in the Bodø-department can have broader knowledge of what is going on locally than what one would expect from a blogging company far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging company. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a blogging company in Bodø compared to working with this inhouse?
Should you hire professionals from a blogging company in Bodø or can one just as well use internal resources in the firm to take care of blogging in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a blogging company is needed or whether it is better using internal staff in the firm at the local branch office in Bodø.
Good blogging toolsThere are some things you need to be aware of when using a blogging company – whether this is handled by your department in Bodø, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bodø are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Bodø are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a blogging company or manage the project yourself?Do you need to discuss what a blogging company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blogging company compared to keeping things in the company, whether it is about local searches in Bodø, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do blogging for a business in Bodø?
Yes. My company does. We provide blogging services targeting any location. Since everything we do is on internet, location does not matter at all.