Creating a blogging campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the blogging campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed blogging campaign captures the reader’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Use of your own staff in Canada to manage projects outsourced to the blogging managerOften, people in the Canada-office can have broader knowledge of what is going on locally than what you can expect from a blogging manager far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging manager. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a blogging manager in Canada compared to working with this inhouse?Should you hire experts from a blogging manager in Canada or can one just as well use internal resources at the house to handle blogging in the firm?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a blogging manager is needed or whether it is better using internal staff in the company at the local branch office in Canada.
The project you are thinking of setting out to a blogging manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good blogging toolsThere are some things you need to be aware of when using a blogging manager – whether this is handled by local staff in Canada, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a blogging manager or manage the project yourself?Do you need to discuss what a blogging manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do blogging for a business in Canada?
Yes. My company does. We provide blogging services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.