What can a blogging manager in Cyprus do for you?

Running a balanced blogging operation can be a lot of fun. It can also be very frustrating.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Managing a intriguing blogging campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a good blogging campaign captures the reader’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.

Is there any difference when using a blogging manager in Cyprus compared to working with this inhouse?

Should you hire professionals from a blogging manager in Cyprus or is it better to use staff at the house to take care of blogging in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a blogging manager can be useful or whether it is better using internal staff in the organization at the local branch office in Cyprus.

Use of own employees in Cyprus to manage projects outsourced to the blogging manager

Often, people in the Cyprus-office can have broader knowledge of what is going on locally than what one would expect from a blogging manager far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging manager. Below I will highlight some of the things that need to be given some thought.

The project you are thinking of setting out to a blogging manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a blogging manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The blogging manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.

Good blogging tools

There are some things you need to be aware of when using a blogging manager – whether this is handled by local staff in Cyprus, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Cyprus are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Cyprus are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a blogging manager or manage the project yourself?

Do you need to discuss what a blogging manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a blogging manager compared to keeping things in the firm, whether it is about local searches in Cyprus, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

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