Handling a balanced blogging campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the blogging campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good blogging campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a blogging manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a blogging manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The blogging manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.
Is there any difference when using a blogging manager in Mauritius compared to having the staff working on this internally?Should you employ specialists from a blogging manager in Mauritius or can one just as well use staff in the firm to take care of blogging in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a blogging manager can be useful or whether it is better using internal staff in the company at the local branch office in Mauritius.
Use of internal staff in Mauritius to manage projects outsourced to the blogging manager
Good blogging toolsThere are some things you need to be aware of when using a blogging manager – whether this is handled by your department in Mauritius, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Mauritius are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mauritius are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a blogging manager or manage the project yourself?Do you need to discuss what a blogging manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a blogging manager compared to keeping things in the company, whether it is about local searches in Mauritius, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do blogging for a business in Mauritius?
Yes. My company does. We provide blogging services targeting any location. Since everything we do is on internet, location does not matter at all.