Looking for a blogging professional in Glasgow? Keep this in mind

Creating a blogging campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Getting the blogging campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good blogging campaign captures the reader’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.

Is there any difference when using a blogging professional in Glasgow compared to working with this inhouse?

Should you hire specialists from a blogging professional in Glasgow or can one just as well use someone in the firm to take care of blogging in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a blogging professional can be useful or whether it is better using internal staff in the organization at the local branch office in Glasgow.

The project you are thinking of setting out to a blogging professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a blogging professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the project. The blogging professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.

Use of your own employees in Glasgow to manage projects outsourced to the blogging professional

Often, people in the Glasgow-office can have broader knowledge of what is going on locally than what one would expect from a blogging professional far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging professional. Below I will highlight some of the things that need to be agreed about before proceeding.

Good blogging tools

There are some things you need to be aware of when using a blogging professional – whether this is handled by local staff in Glasgow, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Glasgow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Glasgow are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a blogging professional or manage the project yourself?

Do you need to discuss what a blogging professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

commonly Asked questions

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a blogging professional compared to keeping things at the house, whether it is about local searches in Glasgow, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.