Running a well set up blogging campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Managing a intriguing blogging campaign can at times be difficult when you need to come up with ideas to market your company. A well managed blogging campaign captures the target market’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a blogging professional in Melbourne compared to having the staff working on this inhouse?Should you hire experts from a blogging professional in Melbourne or is it better to use someone in the organization to handle blogging at the house?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blogging professional is needed or whether it is better using internal staff in the company at the local branch office in Melbourne.
The project you are thinking of setting out to a blogging professional can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a blogging professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the blogging. The blogging professional knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible manner. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.
Use of internal staff in Melbourne to manage projects outsourced to the blogging professional
Good blogging toolsThere are some things you need to be aware of when using a blogging professional – whether this is handled by your department in Melbourne, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Melbourne are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Melbourne are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a blogging professional or manage the project yourself?Do you need to discuss what a blogging professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do blogging for a business in Melbourne?
Yes. My company does. We provide blogging services targeting any location. Since everything we do is on internet, location does not matter at all to us.