How can a blogging professional in Moscow help your business?

Handling a balanced blogging campaign can potentially be a lot of fun. It can also be very frustrating.

In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.

Getting the blogging campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good blogging campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.

Use of internal staff in Moscow to manage projects outsourced to the blogging professional

Often, people in the Moscow-office can have broader knowledge of what is going on locally than what one would expect from a blogging professional far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the blogging professional. Below I will highlight some of the things that need to be discussed.

Is there any difference when using a blogging professional in Moscow compared to working with this internally?

Should you hire specialists from a blogging professional in Moscow or is it better to use internal resources in the organization to handle blogging in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a blogging professional can be useful or whether it is better using internal staff in the firm at the local branch office in Moscow.

The project you are thinking of setting out to a blogging professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a blogging professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The blogging professional knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible manner. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with blogging.

Good blogging tools

There are some things you need to be aware of when using a blogging professional – whether this is handled by your department in Moscow, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Moscow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the blogging professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Moscow are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a blogging professional or manage the project yourself?

Do you need to discuss what a blogging professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

commonly Asked questions

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a blogging professional compared to keeping things in the firm, whether it is about local searches in Moscow, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.