What can a brand protection agent in Bergen do for you?


Is there any difference when using a brand protection agent in Bergen compared to working with this at the house? Should you hire specialists from a brand protection agent in Bergen or can one just as well use internal resources in the firm to take care of brand protection at the house?

The questions above has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a brand protection agent can be useful or whether it is better using internal staff in the firm at the local branch office in Bergen.

Use of your own staff in Bergen to manage projects outsourced to the brand protection agent


Often, people in the Bergen-department can have broader knowledge of what is going on locally than what one would expect from a brand protection agent far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the brand protection agent. Below I will highlight some of the things that need to be discussed.

The project you think of setting out to a brand protection agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources used


Putting the work out to a brand protection agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the brand protection. The brand protection agent knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally.

However, it has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with brand protection.

Good brand protection tools


There are some things you need to be aware of when using a brand protection agent – whether this is handled by local staff in Bergen, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts


To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bergen are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Bergen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a brand protection agent or manage the project yourself?

If you need to discuss what a brand protection agent should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a brand protection agent compared to keeping things in the firm, whether it is about local searches in Bergen, or anywhere else.

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