Running a well set up brand protection campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Making a intriguing brand protection campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a well managed brand protection campaign captures the target market’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Use of your own employees in Copenhagen to manage projects outsourced to the brand protection companyOften, people in the Copenhagen-department can have broader knowledge of what is going on locally than what you might expect from a brand protection company far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the brand protection company. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a brand protection company in Copenhagen compared to having the staff working on this internally?Should you hire professionals from a brand protection company in Copenhagen or is it better to use staff in the organization to take care of brand protection in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a brand protection company can be useful or whether it is better using internal staff at the house at the local branch office in Copenhagen.
The project you are thinking of setting out to a brand protection company can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a brand protection company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the brand protection. The brand protection company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with brand protection.
Good brand protection toolsThere are some things you need to be aware of when using a brand protection company – whether this is handled by your department in Copenhagen, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a brand protection company or manage the project yourself?Do you need to discuss what a brand protection company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a brand protection company compared to keeping things at the house, whether it is about local searches in Copenhagen, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do brand protection for a business in Copenhagen?
Yes. My company does. We provide brand protection services targeting any location. Since everything we do is on internet, location does not matter at all to us.