Creating a brand protection campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a intriguing brand protection campaign is not always easy when you need to come up with ideas to market your company. When done correctly, a good brand protection campaign captures the reader’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a brand protection manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a brand protection manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the brand protection. The brand protection manager knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with brand protection.
Is there any difference when using a brand protection manager in Iraq compared to having the staff working on this internally?Should you hire professionals from a brand protection manager in Iraq or can one just as well use someone in the firm to handle brand protection in the organization?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a brand protection manager is needed or whether it is better using internal staff at the house at the local branch office in Iraq.
Use of your own staff in Iraq to manage projects outsourced to the brand protection manager
Good brand protection toolsThere are some things you need to be aware of when using a brand protection manager – whether this is handled by local staff in Iraq, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Iraq are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Iraq are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a brand protection manager or manage the project yourself?Do you need to discuss what a brand protection manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a brand protection manager compared to keeping things in the company, whether it is about local searches in Iraq, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do brand protection for a business in Iraq?
Yes. My company does. We provide brand protection services targeting any location. Since everything we do is on internet, location does not matter at all to us.