Creating a brand protection campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the brand protection campaign right is not always easy when you need to come up with ideas to market your company. A good brand protection campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a brand protection manager in South Korea compared to having the staff working on this inhouse?Should you hire experts from a brand protection manager in South Korea or is it better to use staff at the house to take care of brand protection at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a brand protection manager is needed or whether it is better using internal staff in the firm at the local branch office in South Korea.
The project you are thinking of setting out to a brand protection manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a brand protection manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the brand protection. The brand protection manager knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with brand protection.
Use of your own staff in South Korea to manage projects outsourced to the brand protection manager
Good brand protection toolsThere are some things you need to be aware of when using a brand protection manager – whether this is handled by local staff in South Korea, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in South Korea are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Korea are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a brand protection manager or manage the project yourself?Do you need to discuss what a brand protection manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a brand protection manager compared to keeping things at the house, whether it is about local searches in South Korea, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do brand protection for a business in South Korea?
Yes. My company does. We provide brand protection services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.