Handling a well set up brand protection operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a interesting brand protection campaign is not always easy when you need to come up with ways to market your company. When done correctly, a well managed brand protection campaign captures the target market’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Is there any difference when using a brand protection professional in New Capital compared to having the staff working on this inhouse?Should you employ experts from a brand protection professional in New Capital or can one just as well use internal resources at the house to handle brand protection in the organization?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will discuss some of the things you should be aware of before deciding whether a brand protection professional can be useful or whether it is better using internal staff in the organization at the local branch office in New Capital.
Use of internal staff in New Capital to manage projects outsourced to the brand protection professionalOften, people in the New Capital-department can have broader knowledge of what is going on locally than what you can expect from a brand protection professional far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the brand protection professional. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a brand protection professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good brand protection toolsThere are some things you need to be aware of when using a brand protection professional – whether this is handled by local staff in New Capital, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in New Capital are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in New Capital are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a brand protection professional or manage the project yourself?Do you need to discuss what a brand protection professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a brand protection professional compared to keeping things at the house, whether it is about local searches in New Capital, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do brand protection for a business in New Capital?
Yes. My company does. We provide brand protection services targeting any location. Since everything we do is on internet, location does not matter at all to us.