brand protection specialist in Glasgow

How can a brand protection specialist in Glasgow help your business?



Is there any difference when using a brand protection specialist in Glasgow compared to having the staff working on this at the house? Should you hire experts from a brand protection specialist in Glasgow or can one just as well use staff at the house to handle brand protection in the company?

The questions above needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a brand protection specialist is needed or whether it is better using internal staff in the organization at the local branch office in Glasgow.



Use of own staff in Glasgow to manage projects outsourced to the brand protection specialist

Often, people in the Glasgow-department can have broader knowledge of what is going on locally than what is reasonable to expect from a brand protection specialist far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the brand protection specialist. Below I will highlight some of the things that need to be agreed about before proceeding.



The project you think of setting out to a brand protection specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a brand protection specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The brand protection specialist knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way.

However, it has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with brand protection.

Good brand protection tools

There are some things you need to be aware of when using a brand protection specialist – whether this is handled by local staff in Glasgow, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Glasgow are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the brand protection specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Glasgow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a brand protection specialist or manage the project yourself?

If you need to discuss what a brand protection specialist should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a brand protection specialist compared to keeping things in the organization, whether it is about local searches in Glasgow, or anywhere else.

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