Creating a content marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a good content marketing campaign can sometimes be frustrating when you need to come up with ideas to market your company. When done correctly, a good content marketing campaign captures the reader’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Use of own staff in Glasgow to manage projects outsourced to the content marketing expertOften, people in the Glasgow-department can have broader knowledge of what is going on locally than what one would expect from a content marketing expert far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing expert. Below I will highlight some of the things that need to be discussed.
The project you are thinking of setting out to a content marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a content marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the content marketing. The content marketing expert knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project in a professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.
Is there any difference when using a content marketing expert in Glasgow compared to having the staff working on this inhouse?
Good content marketing toolsThere are some things you need to be aware of when using a content marketing expert – whether this is handled by your department in Glasgow, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Glasgow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Glasgow are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a content marketing expert or manage the project yourself?Do you need to discuss what a content marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do content marketing for a business in Glasgow?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.