What can a content marketing expert in Manchester do for you?

Running a well set up content marketing operation can potentially be a lot of fun. It can also be very frustrating.

In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.

Managing a good content marketing campaign can sometimes be frustrating when you need to come up with ways to market your company. When done correctly, a well managed content marketing campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.

Use of internal staff in Manchester to manage projects outsourced to the content marketing expert

Often, people in the Manchester-department can have broader knowledge of what is going on locally than what you might expect from a content marketing expert far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing expert. Below I will highlight some of the things that need to be considered.

Is there any difference when using a content marketing expert in Manchester compared to having the staff working on this inhouse?

Should you employ experts from a content marketing expert in Manchester or is it better to use someone in the company to take care of content marketing at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a content marketing expert can be useful or whether it is better using internal staff in the organization at the local branch office in Manchester.

The project you are thinking of setting out to a content marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources used

Putting the work out to a content marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the content marketing. The content marketing expert knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.

Good content marketing tools

There are some things you need to be aware of when using a content marketing expert – whether this is handled by your department in Manchester, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Manchester are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Manchester are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a content marketing expert or manage the project yourself?

Do you need to discuss what a content marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

commonly Asked questions

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a content marketing expert compared to keeping things at the house, whether it is about local searches in Manchester, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

This post was proofread by Grammarly.