Running a balanced content marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a intriguing content marketing campaign can sometimes be hard when you need to come up with ways to market your company. When done correctly, a good content marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a content marketing expert in United States of America (USA) compared to having the staff working on this inhouse?Should you hire professionals from a content marketing expert in United States of America (USA) or is it better to use staff in the firm to handle content marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing expert is needed or whether it is better using internal staff in the organization at the local branch office in United States of America (USA).
Use of internal employees in United States of America (USA) to manage projects outsourced to the content marketing expertOften, people in the United States of America (USA)-department can have broader knowledge of what is going on locally than what is reasonable to expect from a content marketing expert far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing expert. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a content marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good content marketing toolsThere are some things you need to be aware of when using a content marketing expert – whether this is handled by local staff in United States of America (USA), or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in United States of America (USA) are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in United States of America (USA) are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a content marketing expert or manage the project yourself?Do you need to discuss what a content marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do content marketing for a business in United States of America (USA)?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.