Running a balanced content marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a good content marketing campaign is not always easy when you need to come up with ways to market your company. When done correctly, a well managed content marketing campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a content marketing manager in Saint Kitts and Nevis compared to working with this inhouse?Should you hire professionals from a content marketing manager in Saint Kitts and Nevis or is it better to use someone in the company to handle content marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing manager is needed or whether it is better using internal staff in the organization at the local branch office in Saint Kitts and Nevis.
Use of own staff in Saint Kitts and Nevis to manage projects outsourced to the content marketing managerOften, people in the Saint Kitts and Nevis-department can have broader knowledge of what is going on locally than what you can expect from a content marketing manager far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing manager. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a content marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good content marketing toolsThere are some things you need to be aware of when using a content marketing manager – whether this is handled by local staff in Saint Kitts and Nevis, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Saint Kitts and Nevis are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Saint Kitts and Nevis are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a content marketing manager or manage the project yourself?Do you need to discuss what a content marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do content marketing for a business in Saint Kitts and Nevis?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all.