Creating a content marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a interesting content marketing campaign is not always easy when you need to come up with ways to market your company. A well managed content marketing campaign captures the audience’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Is there any difference when using a content marketing manager in Switzerland compared to having the staff working on this inhouse?Should you employ experts from a content marketing manager in Switzerland or is it better to use staff in the firm to take care of content marketing in the firm?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a content marketing manager can be useful or whether it is better using internal staff in the organization at the local branch office in Switzerland.
Use of internal staff in Switzerland to manage projects outsourced to the content marketing managerOften, people in the Switzerland-office can have broader knowledge of what is going on locally than what you might expect from a content marketing manager far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing manager. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a content marketing manager can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good content marketing toolsThere are some things you need to be aware of when using a content marketing manager – whether this is handled by your department in Switzerland, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Switzerland are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Switzerland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a content marketing manager or manage the project yourself?Do you need to discuss what a content marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a content marketing manager compared to keeping things in the organization, whether it is about local searches in Switzerland, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do content marketing for a business in Switzerland?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.