Creating a content marketing campaigns is a rewarding experience.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing manager is needed or whether it is better using internal staff in the company at the local branch office in Sydney.
The million dollar question
Is there any difference when using a content marketing manager in Sydney compared to having the staff working on this inhouse?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.
Should you employ experts from a content marketing manager in Sydney or can one just as well use staff in the organization to handle content marketing at the house?
Use of your own employees in Sydney to manage projects outsourced to the content marketing manager
Often, people in the Sydney-department can have broader knowledge of what is going on locally than what you can expect from a content marketing manager far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing manager. Below I will highlight some of the things that need to be given some thought.
The project you think of setting out to a content marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a content marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources dedicated to handling the content marketing. The content marketing manager knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
Good content marketing tools
There are some things you need to be aware of when using a content marketing manager – whether this is handled by local staff in Sydney, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Sydney are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sydney are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a content marketing manager or manage the project yourself?
If you need to discuss what a content marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a content marketing manager compared to keeping things at the house, whether it is about local searches in Sydney, or anywhere else.
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