Running a balanced content marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the content marketing campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a good content marketing campaign captures the reader’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Use of your own staff in Cuba to manage projects outsourced to the content marketing specialistOften, people in the Cuba-office can have broader knowledge of what is going on locally than what you might expect from a content marketing specialist far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing specialist. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a content marketing specialist in Cuba compared to having the staff working on this inhouse?Should you employ experts from a content marketing specialist in Cuba or can one just as well use staff in the company to take care of content marketing in the company?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing specialist is needed or whether it is better using internal staff in the firm at the local branch office in Cuba.
The project you are thinking of setting out to a content marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good content marketing toolsThere are some things you need to be aware of when using a content marketing specialist – whether this is handled by your department in Cuba, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Cuba are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Cuba are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a content marketing specialist or manage the project yourself?Do you need to discuss what a content marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a content marketing specialist compared to keeping things at the house, whether it is about local searches in Cuba, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
This post was proofread by Grammarly.
Do you do content marketing for a business in Cuba?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.