Running a balanced content marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the content marketing campaign right can sometimes be difficult when you need to come up with ways to market your company. When done correctly, a well managed content marketing campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a content marketing specialist in Germany compared to working with this inhouse?Should you employ experts from a content marketing specialist in Germany or is it better to use staff in the organization to handle content marketing in the firm?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing specialist is needed or whether it is better using internal staff at the house at the local branch office in Germany.
The project you are thinking of setting out to a content marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a content marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the content marketing. The content marketing specialist knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.
Use of own staff in Germany to manage projects outsourced to the content marketing specialist
Good content marketing toolsThere are some things you need to be aware of when using a content marketing specialist – whether this is handled by local staff in Germany, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Germany are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Germany are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a content marketing specialist or manage the project yourself?Do you need to discuss what a content marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a content marketing specialist compared to keeping things in the firm, whether it is about local searches in Germany, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
This post was proofread by Grammarly.
Do you do content marketing for a business in Germany?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.