Creating a content marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a interesting content marketing campaign can sometimes be difficult when you need to come up with ideas to market your company. A well managed content marketing campaign captures the target market’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a content marketing team can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a content marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the content marketing. The content marketing team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.
Is there any difference when using a content marketing team in Berlin compared to having the staff working on this internally?Should you employ experts from a content marketing team in Berlin or is it better to use staff in the organization to take care of content marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a content marketing team is needed or whether it is better using internal staff in the firm at the local branch office in Berlin.
Use of internal staff in Berlin to manage projects outsourced to the content marketing team
Often, people in the Berlin-department can have broader knowledge of what is going on locally than what is reasonable to expect from a content marketing team far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing team. Below I will highlight some of the things that need to be considered.
Good content marketing toolsThere are some things you need to be aware of when using a content marketing team – whether this is handled by your department in Berlin, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a content marketing team or manage the project yourself?Do you need to discuss what a content marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do content marketing for a business in Berlin?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all.