Handling a well set up content marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the content marketing campaign right can at times be hard when you need to come up with ideas to market your company. When done correctly, a good content marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a content marketing team in Sydney compared to having the staff working on this internally?Should you employ professionals from a content marketing team in Sydney or can one just as well use someone in the company to take care of content marketing in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a content marketing team can be useful or whether it is better using internal staff at the house at the local branch office in Sydney.
Use of your own staff in Sydney to manage projects outsourced to the content marketing teamOften, people in the Sydney-department can have broader knowledge of what is going on locally than what is reasonable to expect from a content marketing team far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the content marketing team. Below I will highlight some of the things that need to be given some thought.
The project you are thinking of setting out to a content marketing team can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a content marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The content marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with content marketing.
Good content marketing toolsThere are some things you need to be aware of when using a content marketing team – whether this is handled by local staff in Sydney, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sydney are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Sydney are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the content marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a content marketing team or manage the project yourself?Do you need to discuss what a content marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a content marketing team compared to keeping things at the house, whether it is about local searches in Sydney, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do content marketing for a business in Sydney?
Yes. My company does. We provide content marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.