Creating a deep linking campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the deep linking campaign right is not always easy when you need to come up with ideas to market your company. A well managed deep linking campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a deep linking agent in Poland compared to having the staff working on this inhouse?Should you employ experts from a deep linking agent in Poland or can one just as well use someone in the organization to handle deep linking in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a deep linking agent can be useful or whether it is better using internal staff in the company at the local branch office in Poland.
Use of your own staff in Poland to manage projects outsourced to the deep linking agentOften, people in the Poland-office can have broader knowledge of what is going on locally than what you can expect from a deep linking agent far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the deep linking agent. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a deep linking agent can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a deep linking agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the deep linking. The deep linking agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with deep linking.
Good deep linking toolsThere are some things you need to be aware of when using a deep linking agent – whether this is handled by your department in Poland, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Poland are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Poland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the deep linking agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a deep linking agent or manage the project yourself?Do you need to discuss what a deep linking agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a deep linking agent compared to keeping things in the company, whether it is about local searches in Poland, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do deep linking for a business in Poland?
Yes. My company does. We provide deep linking services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.