Running a well set up deep linking campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the deep linking campaign right can sometimes be frustrating when you need to come up with ways to market your company. When done correctly, a well managed deep linking campaign captures the target market’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a deep linking team in Australia compared to working with this inhouse?Should you employ professionals from a deep linking team in Australia or can one just as well use someone at the house to take care of deep linking in the company?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will discuss some of the things you should be aware of before deciding whether a deep linking team is needed or whether it is better using internal staff at the house at the local branch office in Australia.
The project you are thinking of setting out to a deep linking team can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a deep linking team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The deep linking team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with deep linking.
Use of internal staff in Australia to manage projects outsourced to the deep linking team
Good deep linking toolsThere are some things you need to be aware of when using a deep linking team – whether this is handled by your department in Australia, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the deep linking team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Australia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Australia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a deep linking team or manage the project yourself?Do you need to discuss what a deep linking team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do deep linking for a business in Australia?
Yes. My company does. We provide deep linking services targeting any location. Since everything we do is on internet, location does not matter at all.