Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
Creating a digital marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the digital marketing campaign right is not always easy when you need to come up with ideas to market your company.
When done correctly, a good digital marketing campaign captures the reader’s attention.
You need to keep the readers immersed in the story, and they will continue to read if done right.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing agent can be useful or whether it is better using internal staff in the organization at the local branch office in Bonn.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The digital marketing agent knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally.
Is there any difference when using a digital marketing agent in Bonn compared to having the staff working on this inhouse?Should you hire experts from a digital marketing agent in Bonn or is it better to use staff in the organization to handle digital marketing in the organization?
Use of own staff in Bonn to manage projects outsourced to the digital marketing agentOften, people in the Bonn-department can have broader knowledge of what is going on locally than what you can expect from a digital marketing agent far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing agent. Below I will highlight some of the things that need to be given some thought.
The project you are thinking of setting out to a digital marketing agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing agent – whether this is handled by your department in Bonn, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Bonn are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Bonn are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital marketing agent or manage the project yourself?
Do you need to discuss what a digital marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing agent compared to keeping things in the company, whether it is about local searches in Bonn, or anywhere else.
Do you do digital marketing for a business in Bonn?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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