Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
Be sure to optimize media for the audience’s device.
Handling a well set up digital marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Use of internal employees in Moscow to manage projects outsourced to the digital marketing agentOften, people in the Moscow-office can have broader knowledge of what is going on locally than what you can expect from a digital marketing agent far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing agent. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a digital marketing agent in Moscow compared to having the staff working on this internally?Should you employ professionals from a digital marketing agent in Moscow or can one just as well use staff at the house to take care of digital marketing in the company?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
The project you are thinking of setting out to a digital marketing agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a digital marketing agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The digital marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible way.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing agent is needed or whether it is better using internal staff in the company at the local branch office in Moscow.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing agent – whether this is handled by your department in Moscow, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Moscow are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Moscow are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital marketing agent or manage the project yourself?
Do you need to discuss what a digital marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Do you do digital marketing for a business in Moscow?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing agent compared to keeping things in the company, whether it is about local searches in Moscow, or anywhere else.
This post was proofread by Grammarly.