Writing content is a lot of fun.
The audience is immersed in the story, and continue to read.
It’s important to add rich media, such as images and video.
Running a well set up digital marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a intriguing digital marketing campaign is not always easy when you need to come up with ways to market your company.
When done correctly, a good digital marketing campaign captures the audience’s attention.
You need to keep the target markets fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a digital marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a digital marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Is there any difference when using a digital marketing company in Chile compared to having the staff working on this inhouse?Should you hire professionals from a digital marketing company in Chile or is it better to use internal resources in the organization to handle digital marketing in the firm?
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The digital marketing company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible way.
Use of internal staff in Chile to manage projects outsourced to the digital marketing company
Often, people in the Chile-office can have broader knowledge of what is going on locally than what you might expect from a digital marketing company far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing company. Below I will highlight some of the things that need to be thought about.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a digital marketing company can be useful or whether it is better using internal staff in the company at the local branch office in Chile.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing company – whether this is handled by your department in Chile, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Chile are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Chile are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital marketing company or manage the project yourself?
Do you need to discuss what a digital marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do digital marketing for a business in Chile?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing company compared to keeping things in the organization, whether it is about local searches in Chile, or anywhere else.
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