Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
However, avoid media that takes a long time to load.
Running a balanced digital marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the digital marketing campaign right is not always easy when you need to come up with ideas to market your company.
When done correctly, a good digital marketing campaign captures the audience’s attention.
You need to keep the audiences fascinated by the story, and they will continue to read if done right.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the project. The digital marketing company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
Is there any difference when using a digital marketing company in Japan compared to working with this internally?Should you employ specialists from a digital marketing company in Japan or can one just as well use internal resources in the firm to take care of digital marketing in the organization?
The project you are thinking of setting out to a digital marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a digital marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.
Use of own staff in Japan to manage projects outsourced to the digital marketing company
Often, people in the Japan-office can have broader knowledge of what is going on locally than what you can expect from a digital marketing company far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing company. Below I will highlight some of the things that need to be considered.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing company can be useful or whether it is better using internal staff at the house at the local branch office in Japan.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing company – whether this is handled by local staff in Japan, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital marketing company or manage the project yourself?
Do you need to discuss what a digital marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing company compared to keeping things in the firm, whether it is about local searches in Japan, or anywhere else.
Do you do digital marketing for a business in Japan?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.