Writing content is a lot of fun.
Creating a digital marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Is there any difference when using a digital marketing manager in Houston compared to working with this internally?Should you employ specialists from a digital marketing manager in Houston or can one just as well use someone in the company to handle digital marketing in the firm?
The questions you need to ask yourself needs to be addressed in a serious way. In this article I will highlight some of the things you should be aware of before deciding whether a digital marketing manager is needed or whether it is better using internal staff in the firm at the local branch office in Houston.
Use of your own staff in Houston to manage projects outsourced to the digital marketing managerOften, people in the Houston-office can have broader knowledge of what is going on locally than what you can expect from a digital marketing manager far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing manager. Below I will highlight some of the things that need to be given some attention to.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the digital marketing. The digital marketing manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
The project you are thinking of setting out to a digital marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Putting the work out to a digital marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing manager – whether this is handled by your department in Houston, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Houston are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Houston are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital marketing manager or manage the project yourself?
Do you need to discuss what a digital marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do digital marketing for a business in Houston?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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