The audience is immersed in the story, and continue to read.
Images and video add to the audience’s experience.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Making a good digital marketing campaign can at times be hard when you need to come up with ideas to market your company.
A good digital marketing campaign captures the reader’s attention.
You need to keep the target markets fascinated by the story, and they will continue to read if done right.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The digital marketing manager knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible way.
Use of your own employees in Japan to manage projects outsourced to the digital marketing managerOften, people in the Japan-department can have broader knowledge of what is going on locally than what one would expect from a digital marketing manager far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing manager. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a digital marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a digital marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a digital marketing manager is needed or whether it is better using internal staff in the firm at the local branch office in Japan.
Is there any difference when using a digital marketing manager in Japan compared to having the staff working on this inhouse?
Should you employ experts from a digital marketing manager in Japan or can one just as well use staff in the firm to take care of digital marketing in the organization?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing manager – whether this is handled by your department in Japan, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital marketing manager or manage the project yourself?
Do you need to discuss what a digital marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing manager compared to keeping things in the organization, whether it is about local searches in Japan, or anywhere else.
Frequently asked questions
Do you do digital marketing for a business in Japan?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.