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Running a balanced digital marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Use of your own employees in Kenya to manage projects outsourced to the digital marketing managerOften, people in the Kenya-department can have broader knowledge of what is going on locally than what is reasonable to expect from a digital marketing manager far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing manager. Below I will highlight some of the things that need to be considered.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources dedicated to handling the digital marketing. The digital marketing manager knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project properly and professionally.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a digital marketing manager can be useful or whether it is better using internal staff at the house at the local branch office in Kenya.
The project you are thinking of setting out to a digital marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a digital marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
Is there any difference when using a digital marketing manager in Kenya compared to having the staff working on this internally?
Should you hire specialists from a digital marketing manager in Kenya or is it better to use someone in the company to take care of digital marketing at the house?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing manager – whether this is handled by local staff in Kenya, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Kenya are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Kenya are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital marketing manager or manage the project yourself?
Do you need to discuss what a digital marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do digital marketing for a business in Kenya?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing manager compared to keeping things in the organization, whether it is about local searches in Kenya, or anywhere else.
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