When done correctly, it captures the audience’s attention.
Handling a well set up digital marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Is there any difference when using a digital marketing specialist in Italy compared to working with this inhouse?Should you employ professionals from a digital marketing specialist in Italy or is it better to use someone in the firm to take care of digital marketing at the house?
The project you are thinking of setting out to a digital marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a digital marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a digital marketing specialist is needed or whether it is better using internal staff in the firm at the local branch office in Italy.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The digital marketing specialist knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough manner.
Use of own employees in Italy to manage projects outsourced to the digital marketing specialist
Often, people in the Italy-department can have broader knowledge of what is going on locally than what one would expect from a digital marketing specialist far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing specialist. Below I will highlight some of the things that need to be thought about.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing specialist – whether this is handled by your department in Italy, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital marketing specialist or manage the project yourself?
Do you need to discuss what a digital marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing specialist compared to keeping things in the company, whether it is about local searches in Italy, or anywhere else.
Frequently asked questions
Do you do digital marketing for a business in Italy?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.