Writing content is a lot of fun.
Images and video add to the audience’s experience.
However, avoid media that takes a long time to load.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Use of your own staff in Russia to manage projects outsourced to the digital marketing specialistOften, people in the Russia-department can have broader knowledge of what is going on locally than what one would expect from a digital marketing specialist far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing specialist. Below I will highlight some of the things that need to be considered.
The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing specialist can be useful or whether it is better using internal staff in the company at the local branch office in Russia.
The project you are thinking of setting out to a digital marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a digital marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Is there any difference when using a digital marketing specialist in Russia compared to having the staff working on this internally?
Should you hire specialists from a digital marketing specialist in Russia or can one just as well use staff in the company to handle digital marketing at the house?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the digital marketing. The digital marketing specialist knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing specialist – whether this is handled by your department in Russia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Russia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Russia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital marketing specialist or manage the project yourself?
Do you need to discuss what a digital marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing specialist compared to keeping things in the firm, whether it is about local searches in Russia, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do digital marketing for a business in Russia?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all.