It’s important to add rich media, such as images and video.
Creating a digital marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a interesting digital marketing campaign can sometimes be hard when you need to come up with ways to market your company.
A well managed digital marketing campaign captures the target market’s attention.
You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a digital marketing team in China compared to working with this inhouse?Should you hire experts from a digital marketing team in China or is it better to use staff in the organization to handle digital marketing in the firm?
The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing team is needed or whether it is better using internal staff at the house at the local branch office in China.
The project you are thinking of setting out to a digital marketing team can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a digital marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the digital marketing. The digital marketing team knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Use of internal employees in China to manage projects outsourced to the digital marketing team
Often, people in the China-office can have broader knowledge of what is going on locally than what you might expect from a digital marketing team far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing team. Below I will highlight some of the things that need to be given some thoughts.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing team – whether this is handled by local staff in China, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital marketing team or manage the project yourself?
Do you need to discuss what a digital marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing team compared to keeping things in the company, whether it is about local searches in China, or anywhere else.
Do you do digital marketing for a business in China?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all.