Creating articles is a rewarding experience.
It’s important to add rich media, such as images and video.
However, avoid media that takes a long time to load.
Handling a well set up digital marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a good digital marketing campaign is not always easy when you need to come up with ways to market your company.
When done correctly, a well managed digital marketing campaign captures the target market’s attention.
You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a digital marketing team can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a digital marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
Is there any difference when using a digital marketing team in Italy compared to having the staff working on this internally?Should you hire professionals from a digital marketing team in Italy or is it better to use someone in the organization to handle digital marketing in the company?
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital marketing team is needed or whether it is better using internal staff in the organization at the local branch office in Italy.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The digital marketing team knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible way.
Use of own staff in Italy to manage projects outsourced to the digital marketing team
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing team – whether this is handled by your department in Italy, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital marketing team or manage the project yourself?
Do you need to discuss what a digital marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing team compared to keeping things in the company, whether it is about local searches in Italy, or anywhere else.
Frequently asked questions
Do you do digital marketing for a business in Italy?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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