Creating articles is a rewarding experience.
When done correctly, it captures the audience’s attention.
Images and video add to the audience’s experience.
Be sure to optimize media for the audience’s device.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a digital marketing team is needed or whether it is better using internal staff in the company at the local branch office in Rwanda.
Use of own employees in Rwanda to manage projects outsourced to the digital marketing teamOften, people in the Rwanda-department can have broader knowledge of what is going on locally than what you can expect from a digital marketing team far away or what the people at the headquarters of your company are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital marketing team. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a digital marketing team in Rwanda compared to working with this inhouse?Should you employ experts from a digital marketing team in Rwanda or is it better to use internal resources at the house to handle digital marketing at the house?
The project you are thinking of setting out to a digital marketing team can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a digital marketing team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The digital marketing team knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally.
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital marketing.
Good digital marketing tools
There are some things you need to be aware of when using a digital marketing team – whether this is handled by local staff in Rwanda, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Rwanda are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Rwanda are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital marketing team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital marketing team or manage the project yourself?
Do you need to discuss what a digital marketing team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do digital marketing for a business in Rwanda?
Yes. My company does. We provide digital marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital marketing team compared to keeping things in the firm, whether it is about local searches in Rwanda, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.