Writing content is a lot of fun.
Images and video add to the audience’s experience.
However, avoid media that takes a long time to load.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the digital performance marketing campaign right is not always easy when you need to come up with ideas to market your company.
When done correctly, a good digital performance marketing campaign captures the target market’s attention.
You need to keep the target markets interested in the story, and they will continue to read if done right.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The digital performance marketing agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing agency can be useful or whether it is better using internal staff in the organization at the local branch office in Mexico City.
Is there any difference when using a digital performance marketing agency in Mexico City compared to having the staff working on this inhouse?Should you employ experts from a digital performance marketing agency in Mexico City or can one just as well use someone at the house to handle digital performance marketing in the organization?
Use of internal staff in Mexico City to manage projects outsourced to the digital performance marketing agencyOften, people in the Mexico City-office can have broader knowledge of what is going on locally than what you might expect from a digital performance marketing agency far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing agency. Below I will highlight some of the things that need to be considered.
The project you are thinking of setting out to a digital performance marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing agency – whether this is handled by local staff in Mexico City, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Mexico City are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mexico City are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital performance marketing agency or manage the project yourself?
Do you need to discuss what a digital performance marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do digital performance marketing for a business in Mexico City?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing agency compared to keeping things in the company, whether it is about local searches in Mexico City, or anywhere else.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
This post was proofread by Grammarly.