The audience is immersed in the story, and continue to read.
It’s important to add rich media, such as images and video.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Is there any difference when using a digital performance marketing agent in Italy compared to working with this inhouse?Should you hire specialists from a digital performance marketing agent in Italy or can one just as well use someone in the organization to take care of digital performance marketing in the firm?
The project you are thinking of setting out to a digital performance marketing agent can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a digital performance marketing agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing agent can be useful or whether it is better using internal staff in the organization at the local branch office in Italy.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The digital performance marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
Use of your own employees in Italy to manage projects outsourced to the digital performance marketing agent
Often, people in the Italy-department can have broader knowledge of what is going on locally than what one would expect from a digital performance marketing agent far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing agent. Below I will highlight some of the things that need to be given some thoughts.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing agent – whether this is handled by your department in Italy, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Italy are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Italy are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital performance marketing agent or manage the project yourself?
Do you need to discuss what a digital performance marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do digital performance marketing for a business in Italy?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing agent compared to keeping things at the house, whether it is about local searches in Italy, or anywhere else.
This post was proofread by Grammarly.